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1. Midnite – Launched in 2018
Midnite is a new UK bookmaker that has made a name for itself with a bold, esports-first approach. Alongside traditional sports, Midnite offers markets on League of Legends, Dota 2, CS:GO, and FIFA, appealing to younger punters and esports enthusiasts.
New customers can claim a welcome offer of Bet £10, Get £30 in free bets, giving a simple starting point to explore the platform. The site and mobile app are both modern, fast, and user-friendly, with live betting and in-play features integrated for both esports and traditional sports.
What sets Midnite apart is the community feel – it includes leaderboards, challenges, and social features, letting punters compare stats and track top bettors. While it’s still growing, it’s proving popular for those who want an esports-focused sportsbook with competitive odds.
What we like about Midnite
- Esports-first approach with dedicated markets and tournaments
- Simple welcome offer for new users
- Modern, fast, mobile-friendly interface
- Live betting available across sports and esports
- Community features like leaderboards and challenges

What we would like to see improve on Midnite
- Limited promotions beyond the sign-up offer
- Desktop site could be enhanced with more statistics
- Smaller selection of traditional sports compared to established bookmakers

2. Betano – Launched in 2026
Betano is a rapidly expanding European bookmaker that has entered the UK with a strong focus on football and live betting. The platform covers major leagues and tournaments, as well as niche sports like volleyball, futsal, and handball.
The standout feature for UK punters is Betano’s live betting experience, offering detailed statistics, match trackers, and real-time odds updates. New customers can claim a welcome offer of £30 in free bets from an initial £10 wager to explore the sportsbook.
Betano’s app is highly rated for usability, making it easy to place single bets, accumulators, or track multiple in-play markets. The bookmaker also offers regular promotions such as accumulator boosts and combo offers, making it appealing for punters who enjoy betting on multiple events.
What we like about Betano
- Excellent in-play betting experience with real-time stats
- Competitive football markets across major and minor leagues
- User-friendly website and app design
- Regular enhanced odds and accumulator promotions
- Covers a broad range of niche sports

What we would like to see improve on Betano
- Limited casino or non-sports offerings in the UK
- Welcome offer could be larger to match some competitors
- Smaller brand presence in the UK compared to long-established bookmakers

3. SBK – Launched in 2019
SBK is a sleek, mobile-first sportsbook that has quickly gained attention for its minimalist design and focus on football betting since the app first launched in the UK in 2026. It offers markets across all major UK and European leagues, including in-play and accumulator options, as well as esports and virtual sports.
New customers are treated to a welcome bonus of bet £20 get £60 in free bets, making it easy to try the app without a significant initial stake. SBK also integrates a “Quick Bet” feature, allowing punters to place bets in a single tap, ideal for live football matches.
SBK stands out for its fast, responsive app and simple, no-nonsense interface. While it doesn’t yet offer a wide range of promotions or casino products, its focus on speed and simplicity makes it a solid choice for football punters who value efficiency.
What we like about SBK
- Mobile-first design with clean, minimalist interface
- Quick Bet feature for instant wagers
- Focused on football, esports, and virtual sports markets
- In-play betting with competitive odds
- Fast app performance and smooth navigation

What we would like to see improve on SBK
- Limited promotions beyond the welcome offer
- Smaller sportsbook outside football and esports
- No casino or bingo products yet