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1. Dabble – Launched in June 2026
Dabble is a fresh Australian-born bookmaker making waves in the UK market with a unique social betting experience.
It’s a mobile-only platform that mixes sports betting with social networking, featuring community chat channels and a one-tap “Copy Bet” feature to follow tips from other punters.
New customers can get a £10 free bet from a £10 wager as a welcome bonus.
With a slick, user-friendly app and niche sports like surfing and cycling on top of all the major markets, Dabble brings a fun, community vibe to betting.
What we like about Dabble
- £10 matched free bet offer for new customers
- Innovative social features – follow tipsters, copy bets, and chat channels
- Large existing user base and proven success overseas
- Slick, modern app interface focused on mobile betting
- Broad sportsbook including niche markets such as surfing

What we would like to see improve on Dabble
- No desktop website – app-only access may not suit everyone
- Could expand features like live streaming
- More ongoing promotions or loyalty rewards for regular punters

2. BetTOM – Launched in May 2026
BetTOM entered the UK scene in 2026 with a horse-racing-first approach and a unique welcome bonus: new players get 50% of their first-day losses back as a free bet up to £25.
This cashback-style offer softens the landing for your initial bets.
BetTOM may have a slightly retro website design, but it offers a straightforward sportsbook with competitive odds and all major sports covered.
Notably, BetTOM provides Best Odds Guaranteed on UK/Irish horse racing, capped at £100, appealing to racing fans.
BetTOM has dedicated mobile apps on both iOS and Android, and includes perks like acca boosts and regular free bet promotions for loyal users.
What we like about BetTOM
- Unique welcome offer encourages risk-free first-day betting
- Strong horse racing focus with Best Odds Guaranteed on UK/Irish races
- Competitive odds across a wide range of sports and some niche markets
- Simple, intuitive interface – easy for newcomers to navigate
- Responsible gambling features and a secure, UKGC-licensed operation

What we would like to see improve on BetTOM
- No e-wallet options such as PayPal, Skrill or Neteller
- Website design feels a bit dated in style
- Could add more regular promotions or loyalty rewards beyond the sign-up offer

3. BetMaze – Launched in June 2026
BetMaze launched in June 2026 and tries to “gamify” the sports betting experience.
True to its name, BetMaze introduces a maze-like system of betting challenges and rewards for players, turning wagering into more of an interactive journey.
Their welcome deal is straightforward – Bet £20 and Get £20 in free bets – a 100% match in free bet form for new customers.
BetMaze boasts an impressively large sportsbook (40+ sports) with strong eSports coverage, making it an excellent option for eSports punters.
We’ve also noticed frequent boosted odds promotions on popular events.
Since it’s so new, BetMaze is still rolling out features – at launch, there’s no dedicated mobile app or live streaming yet, but the mobile-friendly site performs well.
Overall, BetMaze stands out for its creative approach to engagement and is one to watch as it evolves.
What we like about BetMaze
- Generous welcome offer for new players
- Gamified betting experience – unique challenges and “maze” navigation system for rewards
- Very extensive sportsbook with lots of football markets and niche sports
- Excellent eSports coverage and special focus on eSports markets
- Regular odds boosts and special promos that add value for bettors

What we would like to see improve on BetMaze
- No mobile app yet – currently browser-based only
- No live streaming is available at launch
- Limited ongoing bonuses/rewards beyond the welcome offer